This week I have been working with a great client, Mark Huggins he is the owner and MD of Corporate Drama. Corporate Drama was launched in 1999 and quickly established itself as the leading provider of professional business role-players in both the public and private sector. Corporate Drama help business people learn the behaviours and relationship skills to create the very best companies in which to work!
Mark approached my company DW Images Photography back at the start of the summer because he needed new headshot’s. Very happy with the service he got, Mark again contacted me a few weeks ago with a request to do some video work. As an update to his companies website, Mark required two introduction videos. This is a new string to my bow and service that I looking to add to portfolio, I explained this to Mark, he agreed to work with me and we discussed what he needed and how I would meet his expectations. I set too and did a couple of weeks of testing in my studio.
This week Mark came with his lines firmly in his head and we worked together on producing these two short videos. As I said this is something I want to expand on and this weeks learning curve has been very fulfilling.
It seems obvious but you do need to have a good think about why you need a professional headshot long before you have your professional headshot taken. Not only will these be helpful for you but they will also help your professional headshot photographer. The things you should thinking about are:
Why you need a professional headshot? (new website, new opportunity, social media presence, press release, recruitment i.e LinkedIn)
When do you need a professional headshot by?
What brought this on?
Where else do you intend to use your headshots? (i.e. website, business card, LinkedIn, Twitter, Facebook, one pager biography, press releases, book cover, products, roll up banners, email signature, a copy for your mum? See here for more ideas on how and where to use your professional headshot.
What are the main messages you would like your professional headshot to communicate? (i.e. confidence, approachability, trust, professional, caring, fun, quirky)
Whats the very best thing that can happen as a result of having a professional headshot?
What will achieving that result mean to you?
What are your/your companies core values?
Who is your target audience or ideal client you are looking to attract?
Are you thinking of writing a book or launching any products (CD, DVD etc) in the near future?
Have you seen any professional headshot photos that you particularly like the style of? (take examples to show your professional headshot photographer)
Do you (or any of your staff) have any particular worries or concerns about being photographed?
Would you like to book a professional hair and make up artist for your shoot?
Would you like professional image advice?
Other things your professional headshot photographer will need to know…
What are your current brand colours? (logo, website, etc)
What style of photos do you like? (studio, location, posed, candid, colour, black & white)
Are you working on any other branding?
If it’s a company team headshot shoot, is there anyone in your company that may need a greater selection of images? (i.e. Senior Execs, company spokesperson)